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PlainRenew

The daily email · October 24, 2026

Put the renewal terms in your welcome email

California's Automatic Renewal Law asks for one more thing after sign-up: an acknowledgment the customer can keep, with the renewal terms, your cancellation policy and how to cancel (Bus. & Prof. Code § 17602(a)(3)). If the offer starts with a free trial, it should also say how to cancel before the first charge.

You probably already send a welcome email, so let it do the job. Add a short block near the top:

  • What they signed up for, the price and how often it charges.
  • That it renews until they cancel.
  • A direct link to cancel or manage billing.

It also saves customers a search later, which is a calm way to keep their trust.

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