Raising your price? Give California customers 7 to 30 days' notice

Planning a price change? If you have subscribers in California, the Automatic Renewal Law asks you to tell existing customers before the new fee takes effect: no less than 7 days and no more than 30 days ahead. That applies even if they agreed to the change earlier.

The notice needs two things, in a form they can keep, like an email:

• A clear note of the fee change.
• How to cancel.

A good one also says what the new price is, when it starts and what they get for it. Customers who stay after a plain, early heads-up tend to stay without surprises or disputes.

Source: Bus. & Prof. Code § 17602(g)(2).

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